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STRATEGY

Giving up one more nutrition tracking app.

The fifth food-logging app of the year is not the answer. The answer is one document, one model, and the willingness to stop outsourcing the question of what you actually ate.

·4 min read·Essay

Slow, sourced, opinionated — never SEO sludge.

Evidence over hype

Every claim ranks itself: strong, promising, anecdotal. We label it. We don't hide it.

Mechanism over marketing

If we can't explain why something works, we don't recommend it. Even when it's trending.

Continuity over volume

One essay a fortnight, written until it's right. No publishing calendar pressure.

Sovereignty over lock-in

Templates and prompts are yours to copy, fork, modify. We benefit when you build, not when you stay.

Calm over urgency

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Honest over optimistic

When something we recommended doesn't hold up, we publish the retraction at the top of the original.

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